360° – The Business Transformation Journal
The BTA publishes the 360° journal three to four times a year as a free online magazine with flip-through pages. It contains business transformation management know-how geared to real-world needs, written by experts from the BTA Thought Leadership Network as well as by guest authors.
The journal’s core target group comprises top managers, project leaders, and consultants who are confronted with transformation challenges, both in IT and other functions, as well as academics with a research and education interest in Business Transformation and Innovation Management.
Find out more about the concept of the journal here.