360° – The Business Transformation Journal

The BTA publishes the 360° journal three to four times a year as a free online magazine with flip-through pages. It contains business transformation management know-how geared to real-world needs, written by experts from the BTA Thought Leadership Network as well as by guest authors.

The journal’s core target group comprises top managers, project leaders, and consultants who are confronted with transformation challenges, both in IT and other functions, as well as academics with a research and education interest in Business Transformation and Innovation Management.

Find out more about the concept of the journal here.


Innovation ability remains the driving force for maintaining competitive advantage. At the same time, digital technologies open up new opportunities for businesses but they also present challenges. In this issue - loaded with valuable insight - we show you proved models of how you can increase your innovation ability. With a view to the future, we disclose which digital technologies will emerge and how they will disrupt the market.



Why not browse our previous issues? Topics include the Digital Enterprise, Mobile Con­nectivity, Cloud Computing, Social Media, Big Data Management, Mobile Trend, Smart Energy and ElectroMobility, and the Transformational CIO. In addition, the back issues feature case studies on  Shell, Hilti, Vodafone, SAP, Mercedes-Benz and other players, and provide more information on the holistic BTM² methodology.