Category Archives: High Tech

A closer look at Apple’s Business Model

The business model of Apple Inc. is a fascinating case to look at. A close-up quickly reveals its complexity. Think of its hardware (e.g., iMac, iPhone, or iPad), its software (e.g., Final Cut Pro, Aperture, or Logic Pro), its licenses (e.g., Apple Store Merchandise, “Made for iPhone” (MFI)-Program), the App-Store etc. Not to forget is the considerable amount of cash flow Apple invests at the financial markets. Apple knows more than just one model how to earn money, and it’s undoubtedly successful: In 2013, they generated revenues of app. $ 174 billion1, which is a 5.7% increase compared to 2012. Continue reading